I'm surprised OpenRouter went for 7B, while fal.ai just raised at $8b, despite fal having far less traffic (semrush reports ~5x more traffic to openrouter). They seem like very parallel businesses, just with focuses on different models (creative models vs LLMs).
fal actually serves models while the router is just a side project. last ARR 400m vs openrouter 100m
LLMs have zero margin.
Media models have crazy margin.
Have you seen FAL's pricing? It's absurdly marked up. 50% or more.