But advertising is the source of funding that many content creators rely on to make a living... Of course I don’t want Meta and Google profiting from mind-manipulating ads, but where is better business model? Crypto micropayments?
But advertising is the source of funding that many content creators rely on to make a living... Of course I don’t want Meta and Google profiting from mind-manipulating ads, but where is better business model? Crypto micropayments?
"People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."
- Banksy
I agree that they’re evil and there are legitimate reasons to use ad blockers. But ("But" is such an unwelcomed word here) we need a better business model than ads to support free content creators, if we want to push back against The Advertisers.
It's called paying for shit. Like we used to before everything went ad driven. You'd go and buy a magazine or a book or a newspaper. (Ironically, you often still got ads though, ugh).
The advertising business model destroyed any possible alternative, like Google Maps destroyed virtually all commercial maps, by providing products "for free" with costs well hidden from the public. Yet those costs exist and burden the society even more by removing the competition and enabling monopolies.
Who knows which products and business models would exist without it? The (actually free, non-monopolized) market would show us. I wish it could and am curious, too.
The real solution is to ban advertising and let the free market do its job, https://news.ycombinator.com/item?id=43595269
Maybe "content creation" shouldn't be a day job? Maybe "content creators" should get real productive day jobs while the space is open for the creators who do it out of passion and love... for free and without ads? What if some of the high cost of goods we're seeing right now is due to too many non-productive consumers (middle managers, service workers, "content creators," etc.) at the expense of not enough producers (people taking things out of the ground and converting them to useful goods)?
Maybe strong anti-advertising laws are in order? No accepting pay to parrot a message, or at least heavily taxing such arrangements if allowed? IMO the only place I should ever see an ad is when I go to some YellowPages directory, like plumber ads when I look up plumbers. There should be a Nutrition Facts like description of costs, service or product description, etc, in lieu of pretty art and slogans for us thinkers. Never should I see an ad on random web pages, billboards, newspapers, entertainment media, etc. Imagine the ills banning advertising would reduce... like the data surveillance & brokering industry!
>not enough producers (people taking things out of the ground and converting them to useful goods)
This is an oddly outdated vision of progress IMO. Indeed a dematerialized economy of "content creation" among other things, where less of the dollars involve "taking things out of the ground" (and dumping them back there), is somewhat utopian from an environmental point of view.
Completely agree about advertising.
Yeah this is a pain. Good people who do good work and aren't responsible for figuring out some micropayments ecosystem for the rest of us are reliant on advertising.
With AI I am reconsidering my stance on micropayments.
I recently loaded up a few dollars on Deepseek to try it out, and the value I got out of it far surpassed my balance lost (tens of cents). If this is a sustainable business model for Deepseek (I'm not sure yet), then this shifts the economics: in this scenario I feel totally fine paying pocket change for something valuable.
We already know google's searches cost orders of magnitude less than serving an AI model, so there is no reason to believe micropayments couldn't work there too. Of course, advertisements make Google a lot more money than micropayments, so they never tried it, but I suspect that while they might not work in all scenarios they are underexplored as a monetizing strategy.
I feel like website owners could band together and along with search engines figure out tiers for people viewing their content (free, minimal fee, larger fee, etc).
And some publishers would choose that, others would form different coalitions and say: get a subscription and you get access to xyz content, just like with streaming etc. It would need cooperation, so maybe the idea is already dead in the water, but the web being the realm of advertising is not set in stone.
I like the idea of micro payments, but I don't think they'll take off versus existing ad/subscription models. The problem is economics: the vast majority of people are simply unwilling to pay even a cent. Part of this is people don't know the brand to feel comfortable spending money on random sites (I recall a comic where a user was deliberating heavily on a $0.99 app after easily buying a $7 coffee). Part of this is also the shape of the economy where most people just don't have spare income.
The fraction of people who are willing to pay a cent are likely to be willing to pay considerably more. It is much, much more lucrative to get those people into subscriptions, where they will keep buying -- potentially for years.
So for most businesses, they'd likely earn less revenue via micro payments, which means it's unlikely they'll get widespread adoption.
This is the kind of “better internet” I want. Compared with ads, I’d much rather have a 0.05 dollar paywall.
But for this to work, the technology has to be built on crypto micropayments. The total cost and friction of traditional payment systems, including online payment services like PayPal, would make this impossible. I think this is also one of the design goals behind Web3 and Project Xanadu.
https://en.wikipedia.org/wiki/Project_Xanadu
https://cloudflare.pay/
crypto is a solution in search of a problem.
If you live in a developing country and frequently make or receive cross-border payments in currencies other than USD, you’ll understand that's not the case. The fees and compliance burden of traditional financial system still represent a huge cost in cross-border trade. These costs kill micropayments.
I’m bullish on oracles and cryptography-secured monetary systems.
Adblocking is basic security now. I gladly pay for quality services.
It is psychological security too. Most ads are manipulative inducements to expend money that could otherwise be more cerebrally spent elsewhere (or saved even). Our goal as individuals is expense reduction, which is an economic strategy that is diametrically opposed by any individual or business reliant on you spending money. Ads are the vector where psychological games can be played to erode our default economic strategy. Ads are an evil most don't recognize, and need more controls than firearms even!