One potentially simple answer is: to make things that are otherwise illegal (for regulatory reasons) possible.

There are some instances of hand-built cryptographic protocols used in production at Google that use FHE in small doses (e.g., computing a single dot product as part of an interactive protocol), so the big question is whether having a general-purpose tool will expand the feasibility of applying these to other, maybe less critical projects that still want some privacy guarantees but can't afford to hire cryptographers.