isnt it how marketing is done these days? people/companies buy views, clicks, articles, posts on social media saying how great something/someone is or how its changed their life etc etc.
it really becomes hard to separate the wheat/chaff for alot of these things...
The way I separate oponion from marketing wich is, admitedly not the best method, is to look if it is written by a random guy on a blog, or by an account with a for profit organization behind it, the former can definetly be wrong since its just a random guy on a blog, the latter is almost certainly marketing, even random accounts social media pushes are most likely just ads.