I don’t see anything wrong with the general statistics mentioned in the article such as average order spend or number of visits being calculated with your consent. Curious though what’s in the rest of the mentioned 500 pages.

As someone on both sides of the equation, any organization should be doing some kind of tracking and statistics. The bad part, and what upsets most people, including me, is when this information is aggregated across multiple services, gets attached to my real identity, and then sold to somebody. As long as this information stays with that one company, ideally is not linked to my real identity, and the company won’t sell or transfer it elsewhere, such as to an insurance company, I don’t really see a problem here.