Yeah, it’s 500+ pages, where is the surprising stuff? I assume the author of the piece would have chosen to list out the most egregious/shocking data out of the document, right?

I don’t think any of this is non-surprising in the “we’ve been conditioned to think this is normal” kind of way. This is really just a basic transaction history with extremely basic non-AI analytics applied.

The length of the document sounds scary but it also seems like it’s essentially a transaction list.

I would have thought the article might get into more details like location tracking like being able to predict where that person would be at a certain time, or maybe details inferred from data like “this person buys McFlurries when they’re on their period.”

Something scarier would be figuring our friend and family relationships, where relatives and friends live, etc.

I’m sure that could be done with data like this, and it’s critical that companies like McDonald’s keep that data secure and delete it when they don’t need it. We should have better laws in that regard.

At some point McDonald’s doesn’t really care about all that extra creepy stuff. Anything beyond figuring out your buying preferences is not useful information to them. The biggest concern would be that they would be willing to sell that data to someone else who is interested.