Why does your brain instantly go to "whats the cheapest and easiest way to do things", instead of "whats creative, fun, interactive, usable, accessible, etc...".
This is the reason the world is slowly becoming a boring ass place and the internet basically consists of 3 websites that are all trying to suck your soul dry.
If I ran a business, a website that stands out from the crowd and provides a good experience would be in my top 3 things to do.