Its actually a small volunteer crew not one guy, and they are great! We have shared their posts on our socials, they do the guide, a weekly access radio show, free classifieds, all self funded... Which is exactly what Propel exists to support.
On the profitable social media bit. I have been a worker in the scene for 8 years, running events, promoting other people, pushing the scene. And i'll keep doing it here because I love it, not because theres money in it.
but if you are not volunteering then your ability to do it still depends on there being money in it.
Eh… seems to me that in a lot of scenes, “volunteer”-vs-“paid” is something of a spectrum…