> I am not buying it.
Coincidentally:
Just in the last few weeks, D'addario, one of largest guitar string manufacturers, posted on Instagram what is clearly an AI-song to advertise its new line of guitar strings.
After being called out on it being AI, they posted a mobile-recording of the song recreated in a DAW, but it didn't even match the timing or the notes played.
After being called on it AGAIN, they blamed it on LANDR and Apple Mastering "changing the notes", but those only do "AI knob tweaking", they're not generative-ai audio synthesis. LANDR itself replied.
After being called on it AGAIN, they finally caved and said one of their workers used Suno without their knowledge.
After someone contacted the worker, he said he was pretty clear in his communication with D'addario that he had used Suno.
EDIT: The worker claimed it was "his first time using AI" and "he didn't know", but after someone did some digging in his Instagram profile, there's a few Suno songs and a lot of AI posters and avatars.
This sort of ass-covering is getting crazy with AI...
Reminds me of politicians and public figures saying they got "hacked" after doing/posting something stupid and getting backlash for it. I guess "AI did it" is the new iteration on that.
Sir Norman Fry Compilation - https://www.youtube.com/watch?v=REpNTi-9oRQ
And kids. I recently happened to see a pic on a kid's phone of him holding 5 vapes and a tin of snus, when challenged on it he said it was an AI-generated fake.
same for guns, they say it’s airsoft
At this rate politicians will be able to say “AI hacked me” soon
I think of it as a new version of "my brain made me do it"
https://www.scientificamerican.com/article/my-brain-made-me-...
Appears to have replaced "fake news" as the go-to response
"The dog ate my homework"
Just blame the next thing down the chain that can't defend itself, so you don't have to take responsibility.
Crazy but my dog once ate half my homework.
My mother was a teacher, and she once had to go to school and tell her students our dog ate their homework.
Did you submit the other half? Which definitely would prove "dog ate my homework"
"If you put even half as much effort into homework, as you put into faking dog bite marks, ..."
So true. “AI slop” is the new “Fake news”
But there is copious amounts of AI slip on YouTube
freudian slop?
slip, slop, slap front and back[1]
EDIT: although I have to say the "front and back" actually came from another campaign[2]
[1] https://en.wikipedia.org/wiki/Slip-Slop-Slap
[2] https://music.youtube.com/watch?v=3-EJvs_glCc&list=PLAe0IYRi...
I thought that was an Xzibit song
The issue is fake news is real and has somehow been co-opted by the perpetrators to attack any claim/media group that is critical of them or their actions. If you fact check these people they just scream “fake news” until their followers chant it with them.
Huh I guess it is comparable to “it was AI” lol
This comment has gone up and down like nothing I’ve ever commented before. Legitimately fascinating to watch. It’s gone from -1 back to 1 several times today.
You're calling it ass covering but I kinda see it as buck-passing too. Seems like D'addario didn't want to hold the buck so they kept passing it down until it made its way back to the worker who did it.
Seems to me like that worker's ass wasn't covered at all and now everyone's all up in his shit on his socials, and the layers of management get to wash their hands, even though it's the management and executive that are pushing AI at all costs.
Going forward, I suspect one of the main employment opportunities left for humans in the AI era is "scapegoat". Corporations don't want to take any responsibility for anything. AI can't be responsible. So there's a market opportunity for a person who is willing to take a job where their main value-add is to receive the blame when something goes sideways.
What a sad dystopia we are creating.
Every staff member with a ChatGPT account gets a complimentary promotion to CISO...
Time for Benjamin Malaussène to strike again!
Not sure if I agree.
Until people started getting technical, they weren’t really passing the bucket to anyone. It was only partially with the LANDR lie, and then with the final accusation that they really “passed the bucket”.
Blocking commenters, having employees and endorsers mock customers, all that was 100% Daddario.
In fact a lot of people commended them for not throwing employees under the bus before it happened.
The solution is clear: yes we use AI, and we're okay with it.
There's no way Claude/AI recreated another persons app exactly, with the same name and branding, without being told to do so in some way. I just don't believe it.
And him not using it and calling out AI is just him covering his ass
> There's no way Claude/AI recreated another persons app exactly, with the same name and branding, without being told to do so in some way.
If you give a description of the app you want, and it matches another persons Open Source app. Then why wouldn't Claude do what it does every other time and pull from it's corpus of knowledge?
Now I would expect the human-in-the-chain to verify what is going on and ultimately they are responsible for any output they lay claim to.
In this case, AI assisted or not, it is a dick move. TFA claims they are backing out of this space completely - which is the correct thing to do.
But as with all "my punch simply slipped!" apologies their reputation is tarnished and they will need to demonstrate they are better in future - not simply say so.
> Then why wouldn't Claude do what it does every other time and pull from it's corpus of knowledge?
I dont know why, but I do know know that it doesn't. I know because I've tried similar things when playing around with AI to see what it could do. "Make an app similar to X app [link to repo]"
Depending on how its feeling, it may just read the readme or it may go through the codebase. But I've never gotten line by line code copying.
> I would expect the human-in-the-chain to verify what is going on
I agree with this, to the extent of your second point
> they are responsible for any output they lay claim to.
How far does the rabbit hole go for verifying what is going on? If the LLM did indeed copy an entire codebase at its own behest, what reason would the author have to verify that it wasn't copied, given that every other time they've used an LLM to code it never copied an entire codebase?
A bit outdated, but IME never copies things verbatim because of limitations in context. Even when you want it to be a verbatim copy, like in a migration, it struggles a bit to remember everything exactly from memory and always has to cross-reference.
Might be better in newer models though.
But for a real "copy" it would default to calling `cp` in bash.
> The solution is clear: yes we use AI, and we're okay with it.
Except that some portion of D'addario's customers--presumably those that actually buy their guitar strings to create music via real guitars--aren't okay with it.
Yeah, I think that case is absolutely wild, because ostensibly the point of the recorded music was to showcase the strings.
Its telling that instead of showcasing the quality of their strings, they used an LLM to generate the sounds their strings should make.
Shows how much trust they have in their own product.
Wouldn't this be basically fraudulent advertising?
Maybe they prompted "make it sound like the guitars have D'addario strings"
AFAIK, a lot of commercials, particularly for cars, haven’t really shot the physical product in decades and instead used CGI. I think Ikea also makes heavy use of renderings. It’s all kind of insane. OTOH, a hundred years ago ads all used illustrations… I guess you’d have to show that the real strings don’t sound or behave as shown in the video, however it was created.
In this case there's a difference between CGI and generative AI. However they came up with arrangement of pixels on the screen, the product is still portrayed accurately.
Now, unless the company in question got their new strings into Sona training data, I wager that the generated output has little casual connection with the product being advertised. If I found out IKEA's newest product looks nothing like on the commercial, because the ad was using generative AI and hallucinated something approximating the product, I'd be looking at it as fraudulent too.
IMO in D'addario's case, the analogy would be like using CGI and illustrations to illustrate a painting.
Also, I think when judged by the court of public opinion, the overwhelming answer was "yes, it's fraudulent", or at least "misleading and useless" as most people even complained that the song sounds like an overproduced mess where any string would sound the same.
I don't understand why you're getting downvoted, but you're correct. That's the reason for the complaints and the company has already taken an anti-AI stance precisely for this reason.
It’s not worth getting upset at one or two people downvoting. This is a large forum. There will always be some of that. Plus we have no clue why they did it, it could be valid
I'm not upset, that's not the important part of my message.
> There's no way Claude/AI recreated another persons app exactly
Entropy doesn't need to be set to zero for legally significant duplication
The already embattled Fender CEO said the other day that he plans for Fender to be at the "forefront" of AI, and that covering others' songs was "analogue AI".
The simple truth of the matter is that contempt for your customers is now normal. I expect this from Fender, now; they are utterly without soul.
But D'Addario are really one of the most analogue companies ever and they are still family-owned; they should have understood the magnitude of this problem right at the beginning and just apologised.
At least one of my three guitars will likely continue to have their PB strings, probably, because they still sound the best on my cheap Weissenborn clone.
But it is very disappointing and it leaves a bad taste. Perhaps I will revisit Rotosounds (wound in a factory very near where I grew up) for my PBs. The UK also has Newtone strings so I really have no reason to continue to support D'Addario (though the low-tension Aloha set I really like for the Weissenborn copy that lets me have a 15 on the high D is always backordered).
> The already embattled Fender CEO said the other day that he plans for Fender to be at the "forefront" of AI, and that covering others' songs was "analogue AI". >The simple truth of the matter is that contempt for your customers is now normal. I expect this from Fender, now; they are utterly without soul.
I think to some degree this is going to be inevitable for a while. No matter what people think about the ethics of AI or AI use, the fact of the matter is it exists, and it is shaking up and going to shake up a lot of the world. I personally think "AI" isn't really a product anymore than "The Internet" is a product. It's infrastructure in the same way the internet is, or to quote "Halt and Catch Fire", it's "the thing that gets us to The Thing".
The problem is no one really knows what The Thing looks like, so everyone is throwing anything they can think of at the wall and hoping to see what sticks. And they're dong this because they remember Sears and they remember Blockbuster. No one wants to be the next company that was positioned perfectly to integrate the new technology into their business model and missed the boat completely for short sightedness or lack of speed. "$foo but with AI" is the current generation's "$foo but on the internet", and everyone is scrambling hard to not be the next company that someone writes a "whatever happened to them" youtube video about.
Incidentally, this "AI as infrastructure" view I have is also why I really think governments should be getting into the space of building and distributing training data sets and models. Not only because it could reduce the overall amount of bot scraping and traffic if everyone who wants to build could go to a known good and clean source of training data, but also because nominal usage fees could help manage the copyright concerns. I've pitched it before in more detail, but I imagine something akin to radio broadcast royalty licenses, where people whose copyrighted works are part of the government training sets are paid out "royalties" from the pool of money brought in from licensing the training sets.
> I think to some degree this is going to be inevitable for a while. No matter what people think about the ethics of AI or AI use, the fact of the matter is it exists, and it is shaking up and going to shake up a lot of the world. I personally think "AI" isn't really a product anymore than "The Internet" is a product. It's infrastructure in the same way the internet is, or to quote "Halt and Catch Fire", it's "the thing that gets us to The Thing".
True. But the way it is approached is an exceptionally valuable yardstick for judging people's intent.
There is no way that "being at the forefront of AI" is a strategy that gets Fender anywhere except towards unthinking inward investment. Even in the narrow context of NAM captures and the like, it is clumsily antithetical to their audience to say this.
But writing off the one thing that actually sells guitars in the 21st century (covers bands!) as "analogue AI" is the most extraordinarily tone-deaf, rude, dismissive thing that someone who runs a musical instrument company could ever say.
> writing off the one thing that actually sells guitars in the 21st century (covers bands!) ...
I'm not so sure about that. Guitar bands playing original music is huge where I am right now, shoegaze / nugaze / grunge / dreampop is where the zeitgeist is here. As a middle-aged guy who was a teen during grunge, it's heartening to see the 20 year olds now buying Jaguar guitars (and a bunch of pedals) and new bands emerging each week. Everyone is nerding out over their obscure Bandcamp purchases, and it's definitely a thing that you need to write your own original material. The occasional cover is okay, but there's a definite "ick" to being a cover band.
"Analogue AI" as a description of playing a cover is harsh, but I can also see some of that label sticking. You didn't write the music or the lyrics, you're taking the credit and money for someone else's work. That seems to be some of the anti-AI attitude around here.
But you're right that "the forefront of AI" is not going to appeal to that audience, at all.
(Personally I'm pro-AI - not Suno stuff, but I think it will eventually find a place in the same way that synthesizers & sampling & DAWs did, all of which were regarded as cheating at the time they came out. I remember the grunge albums with "AAD" Analog / Analog / Digital printed on the CD sleeve just as Pro Tools was emerging.)
> I'm not so sure about that.
Pretty sure that, as a first approximation, essentially all bands are covers bands. At a first approximation, all electric guitarists only play along to other people's songs in their bedrooms! The proportion who ever play for anyone else is tiny.
It's just mindblowing to be that rude about the core market, especially for the luxury guitars they want to be known for.
> I remember the grunge albums with "AAD" Analog / Analog / Digital printed on the CD sleeve just as Pro Tools was emerging.)
I'm not sure digital recording is a fair comparison. Though at any rate, the first digitally recorded album (Ry Cooder's Bop Till You Drop from 1979) sounds so sonically dead that its artist has essentially disowned it.
It is, coincidentally, essentially a covers album. Ruined by its production; The Very Thing That Makes You Rich (Makes Me Poor) could have sounded immense and it does not.
I dunno.
Fender USA and Squier Jaguars and lots of pedals are for ppl in original bands.
But the money is in Custom Shop Gibson, Fender and PRS, which are for ppl in the older generations playing mostly in 70s cover bands, or just hanging it in the wall to occasionally play Smoke on the Water. TheGearPage has become a very influential force in the industry almost like HN has.
Okay, that's a point - there's less money in the Squier Jaguars even if they sell more of them. I know I personally can't decide on a Squier Jaguar or Vintera, when I know what I really wanted is a Fender Cobain Jaguar. There's more money in the doctors & lawyers accumulating expensive gear that they rarely ever get to play.
That said - the few people I know in the "rich kid buying gear" segment are deep into AI, and wouldn't blink twice at using it to generate music for their events. Much of their audience wouldn't necessarily care. The equipment they have is more to show off "here is this expensive thing you can't afford, I have it, I don't even use it".
So maybe there's lots of diverse markets and I really don't know how it will play out :)
That's a good point. Interestingly, the person working for D'addario who made the video is in a self declared "east coast's best cover band", and most of the artwork is AI-based, plus a few background songs in the bands Instagram have shown to be AI.
Dunno how the lawyers and doctors think about AI music, though.
I would probably get a Harley Benton JA or MS and do any necessary work.
But then I'm a weirdo; the only guitars that really float my boat the moment are the Duesenberg lap steels and that Eastwood fretless cello guitar...
The new Harley Benton Jazzmaster-style is crazy good and the distressed/relic looks amazing IMO.
They make really good instruments. I don't really play ordinary electric guitar anymore — I'll never be good enough at it whereas I am a good lap steel player — but if I wanted a guitar for a bit of recording I would not really hesitate.
The original Harley Benton/ABM Slider lap steel was outstanding and I was stupid not to get one.
In the late 2010s, the order (literally) from investors was to "hire as many devs as you can". The order now is to position the company somehow as being AI-centric or AI-powered.
> it is shaking up and going to shake up a lot of the world.
The problem is that this is only happening because the powerful are forcing it on us. This is exactly why the backlash against it has gotten so big. Had companies not jumped on the AI bandwagon and forced it down veryone's throats (sometimes putting your job on the line if you refused) the backlash probably would be non-existent. The AI boosters/pro-AI people will of course continue to claim that nobody is forcing you to use AI (I literally had this told to me on a different forum like 4 days ago, it was honestly ridiculous how delusional this particular booster was...)
> The problem is that this is only happening because the powerful are forcing it on us.
Look, I won't deny that like the dot-com bubble and the "cloud" hype of years before that there isn't overhyping and forcing going on. But this feels to me a lot like someone in the mid 90's looking at this "internet" thing and thinking it's all a fad being pushed on us by computer nerds. I'm not saying every company and every attempt to stuff "AI" into everything is going to be some revolution that will stick with us forever, but neither were a lot of early online providers. But like I said, AI is infrastructure, and people are going to figure out how to build things on top of it that will become integrated and standard parts of our lives, just like computers, the internet and the cloud are all today.
I know lots of people who voluntarily use AI regularly without being forced to - a lot more than either people who are anti-AI or people who are forced to use it for work.
That's probably a function of the people I'm around more than anything else. It is also the case that AI is being pushed on people, sometimes forcefully. But the category of people who use it because they want to is very large.
Jeeeeezus. It's lies all the way down. Did we ever arrive at a true statement from them or is that where they left it?
The irony is how unnecessary it was. They could've just said, yeah you're right, we used AI. This is a level of lying you reserve for covering up a murder or something. Maybe they're just worried (and they're right to be worried) that it's easier to make music with AI than with their strings.
Lie and doubling down. And a lot of employees and endorsers fighting people in the comments, and calling people names. Not a good look.
> The worker claimed it was "his first time using AI" and "he didn't know"
This is not the defense they think it is.. If your mechanic rotates your tires and improperly torques the lug bolts "it was my first time using a torque wrench" isn't excusable. It's good to experiment and learn new things. It's not good to throw your little self-study project out into the world with your employer's name behind it and present it as production worthy material.
Before last year, I might've thought it was okay to throw out silly things as advertisements.
Do we know if it was the worker who presented it as such? Everyone has to learn and if they are learning on the job its up to their employer to ensure that the work product is reviewed or overseen by someone with adequate experience.
In this case, the author exchanged messages with someone, and he indeed claimed as such, according to the screenshots.
Oh...
People online post timelapses for their AI generated artwork, that are also AI generated.
I've been thinking about this. Almost every way we have to tell human from AI apart can be adopted and automated by AI. It's sort of a corollary of "every metric can be gamed".
It's disheartening for those of us who intrinsically value human authorship.
Maybe all “content” will just end up devalued and some prestige will move to more physical, local things like live performances, growing your own tomatoes and giving good massages. Nobody will care about showing off their tomatoes online and all that matters is sharing them with real people…
I hope so. I've got no issue with AI, but "influencers" are broadly a net negative on the world. Anything that reduces the amount of power/status/attention they get is a plus for me.
Well, we don't have Star Trek holograms yet, so you can trust what you can see performed in person.
(Good luck getting close enough to actually tell if the live performance is real or faked, though, for anything other than small, local or super niche bands...)
It's an easy "out" for those without the self-respect to admit when they do wrong.
It's like "The computer did it" from the 80's and 90's. Blame the tool for the operator usage.
It's pathetic.
Think about all of the cases that don't come out. Everyone hates AI, yet everyone is using AI.
I refuse to believe nearly 100% of game developers aren't using AI, but how many put the tag of shame on the Steam store page?
It's a very strange situation.
>I refuse to believe nearly 100% of game developers aren't using AI
Do you refuse to believe nearly 100% of written content isn't made by AI? Was your comment?
I struggle to imagine thinking that no one does things themselves, for fun. What a nihilistic view.
I don’t believe they are saying that 100% of the entire game or content is ai, they are saying that they believe that a huge percentage of titles have used AI for at least one part of the game, however small.
I can absolutely believe it, and I think it’s fine. If you have AI code up the logic for something boring but necessary (the setting screen ui, for one example. Don’t argue against this one example, that isn’t the point) it will leave a developer to work on the parts of games that actually make a difference to the experience.
Frankly, it would be silly not to use ai for some things. The trouble is that if it’s a binary “used ai” flag, there is no way to distinguish a one shot Claude slop game from someone who uses AI for internationalization
> Don’t argue against this one example, that isn’t the point
What is the point then? The best games have all of their elements working together in service of their intended experience.
> someone who uses AI for internationalization
Do you think this would be an ok use of AI for a game? Did you not see the outrage over Hollow Knight: Silksong's translation last year? How every time a game is discovered to have used AI for translation there is an immediate backlash?
The point is that some parts of games truly don't impact the experience.
Name a game whose settings screen added to the gameplay in any meaningful way. Hell, name a game from memory that didn't have the same settings screen with minor styling variations as every other game you played. What exactly am I missing out on by having a resolution dropdown that was hand coded? Does a bespoke "ultra" graphics slider bring the characters to life in a way that AI just can't? Besides, using AI isn't mutually exclusive with all of the elements working together. My point is that AI, wielded properly, makes that easier to achieve. If you don't have to spend a month hand coding sliders for a settings screen, you can get on with making the actual game. Do you also rail against game engines which provide all of this stuff in a generic way?
I do think that using AI to help with internationalization is fine, as long as you QA it just like any code or content that is created by man or machine. It's a tool, and you have to know how and when to use any tool. You can get plenty of good translation out of an AI if you are using it properly.
Also worth noting that Silksong was verified to have a human translation team, and they never clarified if AI was used. It's entirely possible that today's SOTA AI would have done a much better job. The problem with your argument about translation is you and I have no idea how many games have been machine translated well, and never saw an issue. Because of the way gamers are (frequently unhinged about minor things. Prone to groupthink. Extremely vocal. Absolute in opinions like "There is no acceptable use for AI in gaming"), you just can't stick your neck out and say, "We used AI for our localizations, then had native speakers QA it, and not one had issues." You risk becoming a lightning rod for puritans because you wanted to give Romanians a chance to play a game in their own language.
Even if you disagree on using AI for these things, I can keep coming up with ways that AI can make a game better. That's why I told you not to argue against specific examples. Maybe a game designer told an AI to review the code and find performance improvement opportunities. Would you be upset if the game was half the size, and could run higher frame-rates with the exact same content? Is that still an unacceptable us of AI, or would you rather that the man hours that could otherwise go to things that humans are better at get spent on optimizations. I personally would rather have a game with better performance from an AI and more human created side quests, than a game with better performance and fewer side quests because they ran out of budget hiring people to dig into compiler settings.
So yeah, I think it is completely reasonable to use AI in gaming or any domain of programming. I've been around long enough to remember human teams turning out absolute steaming piles of garbage. The issue isn't AI, the issue is people turning out steaming piles of garbage. AI just makes that easier, but by no means does it make it inherent to use.
> Name a game whose settings screen added to the gameplay in any meaningful way
Most of these are going to be smaller indie games that already don't have many settings to set. Off the top of my head, I'd probably say Ultrakill takes the cake with its opening screen. Based on the description of the expectations, my guess is you're mostly basing your expectations off of large AAA games with multiple pages of settings? Fair enough that they should mostly be implementing "standards" correctly, and theming and character take a back seat.
It sounds like your overall point mostly relates not to settings screens, but things that "don't meaningfully affect gameplay". I think that's a much better argument than the one your example point led me to understand.
As a final note, it's worth reiterating that Steam does not require disclosure for AI-gen code. That settings menu example you were mentioning would be fine, as long as it used art assets generated by a human.
> Name a game whose settings screen added to the gameplay in any meaningful way. Hell, name a game from memory that didn't have the same settings screen with minor styling variations as every other game you played.
This mentality is exactly why most modern AAA games are so generic and uninteresting. Great games are more than just their gameplay; they're complete, coherent experiences assembled by people who care about every part of them, not just the parts they deem to be "the important ones". Someone who doesn't care at all what their game's settings menu looks like probably doesn't truly care about any other part of the game, either - it suggests their primary concern is not the quality of the game, but how quickly and cheaply it can be made.
Games having menus and HUD interfaces that fit the rest of their aesthetic was once the standard, before the current trend of minimalism took over. Why do you think that is? Was it just because the developers of yesteryear were all idiots wasting time and budget on things that didn't matter instead of maximizing shareholder value? Or was it because they were focused on making a high quality, coherent game first, and making it "efficiently" second?
> Do you also rail against game engines which provide all of this stuff in a generic way?
Yes, every other game being made in Unreal Engine nowadays is one of the biggest contributing factors to them all feeling so samey (and running badly). Developers who don't care about the quality of the game and just want to get it out the door with the minimum effort possible gravitate towards Unreal Engine, because it's made for them, and this is reflected in the end product.
> I can keep coming up with ways that AI can make a game better.
No, you can come up with ways that AI can make the game easier and cheaper to make at the cost of craftsmanship. It's not the same thing. Adding more side quests won't make the game better if they're not made by people who care about the game as a whole and all its little details. Whatever improvements or optimizations your AI can come up with, a skilled human developer could come up with, too, the difference being that the human demands a living wage in exchange for his work, and that's just awful, isn't it? It's simply not possible for the entirety of the game to be crafted with care without going over budget (let's ignore all the past examples of games that did exactly this, with much smaller budgets, before unappealing ultra realistic graphics became the standard).
> I struggle to imagine thinking that no one does things themselves, for fun. What a nihilistic view.
Come on. There are shades here.
I guarantee that even your best programmers are using AI to run down certain classes of bugs--especially in corporate environments. Asking the AI to help you unwind some screwy source control merge or to remember some obscure set of flags is a damn good usage of AI, for example. Nobody thinks twice of using a search engine for this so AI is a no-brainer.
The issue is when people use the AI for all the code. I have to tell AI all the time "That code is there because X and you mangling it is a problem." or "You violated Y. Explain to me why you did that anyway and don't do it again."
The problem is that to do that you have to know the code and you don't know the code if you didn't write it.
Steam doesn’t need a AI disclosure label for things that are not player-facing IIRC.
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What bothers me about the D'Addario thing is that it never crossed the mind of that employee or the company what they're doing was wrong.
Their customers are musicians. They want to hear what the strings sound like in a demo. What they did was not just dishonest, it's contrary to literally everything their customers do.
Whoever did it has no sense and shouldn't be working in that business. Full stop.
I say this as a D'Addario customer of 20+ years that will never buy their strings again.
Marketing has become so disconnected from reality that such things have been normalized and trivialized.
For example: since a few years now, it became extremely common for apps and games to be advertised with fake screenshots, fake gameplay, and fake interactions.
AI just put all that on turbo mode.
A marketing manager coming from apps/games (or other industry where this is common) joining D'addario will just push for AI music to be used because "that's how things are done".
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