By saying coding is the hard part, you're insulting all engineers.

Edit: Although the current job market is heavily distorted, there used to be distinction b/w developer and engineer in the past. As the mainstream development model shifts from waterfall to iterative models, it became necessary for everyone to be engineering-capable -- only up to a certain point. So, every developer now carries a certain amount of engineering knowledge, but now they started to misunderstand and underestimate the value of engineering, and this is what you would get at the very end.