Wow they completely missed the ball on why people want reassurances that their data stays in the EU

For me this is already a better value proposition, as less value add happens in the US. With the US being a perpetrator in trade war against the EU, even this matters. Everything counts, in large amounts...

Anyone who cares about security won't accept "reassurance" anyway. They would use end to end encryption like PGP or similar and not worry about the middlemen.

I think they just know what they can and can't guarantee.

Agreed. I imagine they’ll announce an EU-only option later once they get more EU infrastructure in place

they also said in the article it is dependent on them standing up a second EU region. this is simply an announcement of their first.