> The people who really need the chips, and would be willing to pay a lot more than $X for them, will be competing with people who are only willing to pay $X for them.

If there was an Ozempic shortage tomorrow, it's not the morbidly obese people who "really need" it who would be getting it, it would be the Hollywood A-listers who need to drop 4 pounds for their next movie, or the billionaire who's feeling a little tubby. Price is a good allocation system, but it's important to recognize that it's not a mechanism for attaining some kind of ethically "best" allocation.