Are you gonna police the means through which I'm browsing the internet? If you want to, you are free to put your stuff behind the paywall and give the key only to people who agree to obey your conditions. If you put it in the open you can't make conditions. That's what publishing means. Author can't make demands in what manner their book should be read.
The entire blog was about how the site owner doesn't want to put it in the open.
Your pontificating can't change the fact that he can do whatever he wants with his site.