So, call it USB-D or something, if one cable is significantly different (in purpose, performance, form factor) than another cable. Don't just call everything the same label, and let the non-technical buyer beware.

Okay, great, it’s called USB-D. Is this a new connector? Or do we now need to resort to labeling cables and checking the label?

Do we do this for every new version and combination of versions for USB? USB-PD? Thunderbolt? DisplayPort?

The computer / phone should auto-detect and tell you on-screen

The hell Apple or Google cares.

Apple should care because customers will blame slow charging times and slow transfer speeds on the phone

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There are names for all of the features. It would be cool if there were some sort of color code or physical indication of a cables capability, but one of the cool things about usb-c is that the same connector works for really cheap stuff and really high end stuff. For example, in a pinch I can charge my MacBook (slowly) from a $5 gas station usb charger.

USB-A has many variants and we don’t call it a different connector. Heck, USB-B and micro USB both have 3.0 variants that are physically different and we don’t call them something different either. I don’t see the problem here. This is just semantics, especially when they aren’t even labeled period… people just see a cable and will try plugging it in.

The other USBs are no better TBH. I still remember USB Full Speed and USB High Speed. Do you remember, without looking it up, which one is faster? Same form factor, same physical connector.

USB2 has been backwards compatible from the beginning though. I can’t think of a time in the past… 15, maybe 20 years where a USB cable wasn’t capable of high speed, unless it didn’t have data lines at all.

(And yes, I don’t need to look it up. But also I’m extremely familiar with the USB spec and have been tangentially involved with the USB-IF)

The naming could be better for sure.