Why is that a problem?

I love a good medium-rare prime steak, but I also used to live near a restaurant called Best Steak House, which was anything but. However, they delivered a passable steak/steak sandwich that was worth what you paid for it. And considering that they were in business for decades, probably most people felt the same way.

A great steak is an occasional luxury; a "just edible" one is an everyday meal.