Apple is learning from Microsoft, sometimes as counterexample.

You won’t know Apple joy until you replace the one you have with another. If you’re backed up via Time Machine — because you are, right? — then you plug in your new machine, hit “restore” or whatever it’s called, and head off to sleep. In the morning all your data, applications, and settings will be there. Your new machine will be indistinguishable from the old but for the grime.