it's the social in a social media website that matters the most. every decent person is gone and what's left is bots, hucksters, vapid influencers, slop, racists, soyjakparty, pedophiles, proanas, personifications of the dunning-kruger effect and children who send eachother death threats over shipping the wrong roblox characters. there's a persistent aura of misery over everyone's heads
You're thinking in social network terms. Social media is a news feed (think media=TV) that looks like a social network.