I'm surprised the article doesn't address the Occam's Razor probability that... _most people_ hold ideas that the (a?) majority does not... and that increased media attention is likely to "discover" these beliefs.

Or rather, I see no attempt to make an argument that Nobel laureates are statistically _more_ likely than other "well-known" non-politicians to hold non-majoritarian ideas... nor any attempt to argue that the ideas followed rather than preceded the award.