As far as I can tell, many “regular” people do care and alter buying decisions based on privacy concerns. They use words like “creepy” instead of technical ones, but the underlying discomfort is the same.

I doubt the vast majority of people objecting to ads are doing it because creepy privacy invading reasons compared to just simply who would actually want ads running on a screen on the fridge? Who would actually just stand in front of the fridge watching an ad? Unless they really do something stupid like keep the fridge locked until the ad finishes, but really, who do they think is going to pay attention to it?

> They use words like “creepy”

This is common for useless products, like smart glasses or pendant-style AI devices. When consumers have clear utility, however, most give away privacy quite willingly.

> When consumers have clear utility, however, most give away privacy quite willingly.

Exhibits 1, 2, and 3; "Smart" phones, "Smart" watches, and pretty much 90% or so of "apps" people install on either from their respective "app stores".