It was a great example of being evil -- they reduced user choice while pushing an inferior product.

And then killed it too. They killed a tool people loved to promote a tool people didn't want to adopt, and in the end both ended up dead.

It seems like Google culturally can't deal with products that aren't overwhelming, gigantic successes, but they also really struggle to put in the effort to actually create those. Multiple times they have spent a lot of resources developing a product, then released to great fanfare, but then don't have the follow-through to keep supporting it into being a big success. Stadia seemed to be the most ridiculous example to me. The console market is famously difficult to break into and Microsoft only managed it by making a loss for a very long time, but Google just didn't put in anywhere near that amount of effort, and just gave up pretty much as soon as it launched.

Google, culturally, seems very tone-deaf to market signals.

Granted: historically they have often been the smartest person in the room (collectively speaking)

But a consequence of this is that an organization (a) doesn't develop pre-release "listening to user needs" skills & (b) can't post-release pivot in response to user feedback. Microsoft and Apple do much better jobs at both.

This works as long as Google releases exactly what users need the first time (e.g. original Google search or Gmail), but flounders when opinionated, artistic product design with long-term vision is needed (Reader, YouTube, Stadia) or when people outside Google have better ideas (Chrome, GCP, messengers, Docs/Drive, AI dev harnesses).

At this point, I've decided it's less about revenue (the common finger point) and more about organizational prioritization and decision-making. It's just not in Google's DNA.

Nothing short of a Bezos-style API memo is going to change it... and Pichai doesn't seem like he's willing/able to rock the boat that much.

And killing G+ killed a community. I lost many could be real-friends, whom I've never heard from since. That if anyting was Evil, killing a community.

When I used it, it was popular among folks who would do photography as a hobby when attending academic conferences.

Tom Anderson liked one of my landscape photos, which briefly made me popular with the crew who'd roll into gallery showings for the wine and cheese.

(This was back before Instagram got acquired by Facebook and Obama let Putin take Crimea and Xi Jingping scoop up rare earth mineral rights in Africa.)

The final irony is that if they'd just maintained G+ a bit better and kept it around after 2018 it's likely they'd eventually have had a decent chance to pick up a number of waves of unhappy people leaving Facebook or Twitter.

But, ceterum censeo: while Vic Gundotra may have been the main force behind G+ it's important to emphasise that, as usual, the buck stops with Google's Class B overlords Page and Brin personally. If they were the decent people and responsible stewards they were originally promoted as then the Google+ debacle would not have happened, or certainly not in the way it did.