You're arguing semantics; maybe missing the point entirely. The writer is using the analogy to emphasize personalization, not quality, or some other nebulous characteristic applicable to artisanship.

If someone spends an hour in the kitchen making you food, and they choose to use the microwave to heat up the veggies because it's healthier than boiling them on the stove, that's devaluing the human experience? What's more human than listening to another person's problems and then making something to help them with that problem? It could be a chair or a meal, or now, a bit of software.