It's already an entity that makes billions that's run as a business even though it's nominally one of the few parts of the sport that isn't for profit, and it's not like they really need private equity to help them put ticket prices up, as the last World Cup showed.

Regardless of rhetoric about "not to be sold", the bigger issue is that this looks like a very bad financial arrangement for a sport that is awash with funds already so doesn't need to sell its future revenues off cheaply or learn how to make money from PE, but probably a good deal for Infantino and chums. Corruption at FIFA is nothing new, but a behind-closed-doors sweetheart deal for a large fraction of their future revenue was really pushing at boundaries ...

And Infantino had become so convinced of his own genius he thought that giving member states a fait accompli, a ticking clock and an indication that most of the money would go to states that voted yes (and a financial deal that would be an attractive bung to the 100 or so FIFA members with no chance of actually qualifying, but shrinks the future revenue stream for everyone else) would actually fly.

Plus UEFA already makes more money than FIFA, could happily organize a rival competition attracting more top teams from the rest of the world and sponsorship money if it came to that, and had a unique opportunity to flex where fans and clubs would be universally behind them...