> For homes, it's a very different bar. You'd have a hard time convincing most American families to purchase anything with a >$1000 price tag.
There are plenty of white collar employees in cities paying $500+/month for someone to come clean their home. As one of those people, I could easily see paying low five figures for something like this if it actually worked well and could replace most household labor.
Most consumers don't think like that. Businesses do.
Part of the reason is upfront commitment is scary and risky for personal money, but not scary for a business.
Most consumers? Sure. Upper middle class consumers? They're the sort more likely to buy cars with cash if they're dissatisfied with the value of the financing offered.
As with most things, it'll cater to that demographic and then filter down.