Based on Olina's marketing [0], they are primarily targeting to replace auto rickshaws/three-wheelers.
It isn't meant to be a direct competitor of a Nissan Versa, Chevrolet Aveo, Nissan Frontier, or a Kia K3.
A better approach would have been adopting Malaysia's strategy of working on building a domestic battery platform [1], as the actual value add of an EV platform comes from the battery itself.
Also, the Olina Uno is very feature light (no AC, no air bags, little to no trunk space) despite costing around $8600 [2] despite Chinese, Indian [3], and Vietnamese [4] EV cars providing those features out of the box at the $7,000-9,000 pricepoint.
[0] - https://www.olinia.auto/
[1] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
[2] - https://insideevs.com/news/798256/mexico-olinia-uno-ev-cheap...
[3] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
[4] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
Mexico most cabs there just have windows rolled down or even no windows at all aside from the windshield.
In Mazatlan for example the most common taxi is called a pulmonia and only has a windshield and top cover but is gaz powered. This seems like a slightly longer version of the 4 seater pulomnia. I could totally see this being a great upgrade for a taxi driver there.
There's no way the average taxi driver can spend $8500 usd which is probably between 1 - 2x what they earn in a year in Mazatlan on a new electric vehicle which lacks infrastructure there. The electric vehicle "taxi" drivers in Mexico tend to be the upscale uber drivers. If you chat with taxi drivers in Mexico (I did for a bit while brainstorming startup ideas) they're squeezed between many rocks-and-a-hard-place and I don't think a new electric vehicle that underperforms Chinese ones in most ways will capture any of that market.
Depending on monthly financing, an $8500 electric rickshaw might work. I guess the big question is how much is monthly financing for a used Nissan Versa?
If I can purchase a used Nissan Versa for around $9000 and an Olina Uno for around $8500 and loan terms are roughly comparable, the used Nissan Versa would probably be the smarter purchase.
If financing for the Olina Uno cannot compete with financing for a used sedan, then I would assume that mototaxi owners would probably upgrade to a used sedan instead.
Very very few taxi drivers in Mexico are financing a $9000 sedan. They're mostly driving some taxi service's car and paying the service for the car or they're paying cash for a used and much cheaper car. $9000 is a lot of money for a taxi driver in Mexico.
I can see how it could replace a pulmonia but I don't see taxis replacing a nissan tsuru and versa with this to drive people to or from an airport or bus station.
> Mexico most cabs there just have windows rolled down or even no windows at all aside from the windshield.
That is mostly untrue. I have only seen those in Mazatlan and other turisti destinations.
I've seen Bajaj autos/mototaxis as well as the Qute in non-touristy parts of Yucatan and Chiapas that a friend took me to, but definitely not in CDMX (but tbf I also didn't visit the less well off areas of CDMX).
I think I noticed used cars the most, and honestly I don't think the economics of a three-wheeler makes sense in Mexico in 2026 compared to a used Nissan sedan.
Agreed!
I think Olina can successfully replace pulmonias, three-wheelers, and moto-taxis, but forcing a narrative that they can replace cars will only set the project up for failure.
It's called the Olina *1*. Meaning its a first step. Focusing on a smaller market to start off makes total sense as you scale your manufacturing to prepare for larger markets