Truly rich people do not have TVs.
Or if they do own a ultra high end TV like a C Seed N1 they hide them away inconspicuously.
https://www.cseed.com/en/indoor-tv/c-seed-n1-tv.html
It is like eating cheap and nasty junk. If you are rich you avoid it or eat it discreetly...Or your acquaintances laugh at you.
If you want slightly more affordable (they have prices listed - starting at £6k for a 48" TV) there's also Bang & Olufsen:
https://www.bang-olufsen.com/en/gb/televisions
That's certainly a feature screen. Not sure it's inconspicuous!
I think I'd likely prefer one of those slightly more discrete OLEDs that rolls up into its box when not in use, like the LG Signature R...