> iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright, and so will have to roll it into another 2-year monthly payment, and another one after that.
So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
I think you're looking at this too much from the perspective of someone who wants to own the phone, not as someone who wants to consider a lease.
Leases are not a new invention. A lot of people, including very financially savvy and well off people, choose to lease rather than buy depending on the circumstances.
It preserves optionality. If you get to the end of the lease period and there’s a new iPhone you want or the battery isn’t holding up, you can choose not to buy it. You don’t have to deal with selling it or trading in.
If someone doesn’t have $400 to buy out the residual then I doubt they would have had the cash to pay for the whole thing up front. I don’t understand what your argument is.
> So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
It’s an option. They’re not turning anything into anything. Anyone who wants to buy the device can buy it. You now also have the option to lease it for 12 or 24 months and then after that you can still buy it if you want. Or you can not buy it.
It’s options. You don’t have to use it.
> If someone doesn’t have $400 to buy out the residual then I doubt they would have had the cash to pay for the whole thing up front.
That’s the entire point. They would have bought a cheaper phone, or held on to their old one, but are now paying perpetual monthly payments.
There’s a reason car dealerships never ask “how much can you afford”, but “how much do you want to pay every month”.
There’s a reason Klarna is running the program for them.
What if I don’t want to “own my phone”?
Look, I have one camera with me and one child. As long as the camera gets better every year, I’m gonna want a better camera, every year. I don’t want to deal with carriers and trade-in shopping. Unfortunately this particular deal sucks compared tot he old one.
I’m not financially irresponsible. I value these devices highly and value my time.
No one's really stopping you from owning nothing and being happy.
They did - they turned a 24 month loan/AppleCare that you could re-swizzle with a new phone and exchange the device on the same terms (except the cost delta for the phone) to a shitty leasing arrangement that costs 25% more.
You know those financially irresponsible people don’t need this program, right? They would have used a credit card to buy it with much worse terms
You seem tilted at Apple for offering a financing option, but your real gripe is apparently with some people who have poor financial decision making skills. Those people could (and probably would) do a lot worse with traditional options like a credit card.
Can we at least compare apples to apples (hah) and look at the actual terms of the program here? Honestly they're not bad, and I say that as someone who leans toward purchasing outright.
> You know those financially irresponsible people don’t need this program, right? They would have used a credit card to buy it with much worse terms
I thought of this also. The question is whether they will now spend even more on the phone since they won't be paying as much in interest. If so, it's savvy of Apple to suck up that difference instead of letting it go to credit card companies.
Presumably Klarna's share is lower because Apple is rumored to be able to nerf these devices if a series of payments are missed. [1]
1: https://9to5mac.com/2026/07/21/ios-27-code-suggests-apple-co...
From that lens this is a better option for the "buyer" (renter). Cause revolving credit is >10%, sometimes even more than 15%!
15%?
Oh, sweet summer child...
https://wallethub.com/answers/cc/highest-credit-card-interes...
Oof.
> They would have used a credit card to buy it with much worse terms
average credit card interest rate: 18-25% APR [0][1] average klarna effective interest rate:25-33% APR [2]
getting what are effectively individual lines of credit per-burrito or iphone is crazy work and I wouldn't recommend it most of the time. Save some money up, people!
[0] https://www.experian.com/blogs/ask-experian/research/current... [1] https://www.forbes.com/advisor/credit-cards/average-credit-c... [2] https://wealthvieu.com/debt/credit-card-debt/klarna-review/
> average klarna effective interest rate:25-33% APR [2]
> getting what are effectively individual lines of credit per-burrito or iphone is crazy work and I wouldn't recommend it most of the time.
I think this whole sub-thread has gone off track from people who aren't reading the actual terms of the Apple deal.
Nobody's talking about getting a 33% Klarna loan for an iPhone or burrito. You included 2 statistics and 3 citations that have nothing to do with the program we're talking about.
We're trying to talk about the Apple program in the link, not some other financial services complaints that people have about other things.
it's a 0% loan with a buyout at the end for 2 years though. not 33% APR.
People are keeping their phones for longer and longer. This makes it as attractive as possible to pay for a new phone at a more frequent rate.
The bet here is that Apple would much rather you spend ~$35/month perpetually than $1200 every 4 years.
This is a 'good deal' if you're already someone who upgrades their phone frequently, but I would imagine this would end up getting a whole bunch of people to pay more money in the long run to Apple.
It's also a good deal if you want to keep the phone for 8 years. Just make sure you take the buy option.
Why on earth are we leasing phones now???
> Why on earth are we leasing phones now???
Same reason some people lease cars:
* want the New Thing regularly
* are happier with OpEx than CapEx (can be handy for business/accounting reasons)
I think people don't really buy phones every year anymore because they can't afford it. But because they're kinda meh year on year. I don't buy apple anymore but my Samsung S23 from 3 years ago has the exact same cameras as the current S26. Same screen, same form factor. Only thing that's new is a slightly faster SoC and a bit more memory for AI features I dont really use anyway. I just don't see the point in upgrading anymore.
Some upgrades are meh, occasionally I want one thing. Like next upgrade I really want a higher optical zoom than 3x.
But I think unlike leasing vehicles, where the vehicle has the same power (approximately and within usable limits) the new phones bring a new battery. If swappable battery was a thing everywhere; that would further depress the sale of new phones.
Well, lets do math:
- from this thread: iPhone 17 pro max would be $1199 to buy (~1273 with tax) or $34.99 for 24 months totaling $839.76. So would cost 433.33 at the end of the lease to keep it
If you upgrade your phone every 1-2 years then what you pay for the phone is something like "full cost - optimistic trade-in value". I see no reason not to do if you know you going to upgrade.
I don't understand this mindset. I get that people who are going to upgrade to the latest flagship phone every 18-24 months will probably do better with this, but realistically... those people are fucking insanely financially irresponsible (and if you can afford it - no shade, I guess, its your money - lord knows I burn lots of cash on hobby projects of my own, although I tend to buy things that are actually projects, and not just glitz...)
But there's just nothing to run on phones built in the last 5+ years that actually puts the hardware through its paces (in the phone form factor, laptops and desktops I'd be lot more forgiving on). The cameras aren't really getting better. The battery capacities seem to be mostly "the same". There's just no practical "reason" to justify the expense at this point (and I'll fully acknowledge this wasn't always the case - there was a period there in the early 2010s where phones were getting better rapidly and upgrading was a big deal).
They're basically buying an expensive piece of jewelry that they'll throw away in 24 months. Like... just buy a cheaper model and get some real jewelry. At least that could be passed down at some point instead of becoming e-waste.
Yeah I'm on the same page - I spend a couple hundred bucks on a low-end-of-midrange android phone every few years (usually because I broke the old one by doing something stupid like walking into the ocean with it in my pocket). I can't fathom why I would want to spend 5-10x on a flagship to do... what exactly?
My current phone (Motorola g34) runs all the games fine, and that's probably the heaviest thing people use phones for. I do take photos, but like I'm not running a photography business, and social media compresses them to shit anyway so the quality is perfectly fine.
LLMs are set to.increase hardware demands a lot. Although I don't necessarily think this is related to the program change.
I know this comment is deep in a thread, but to me it looks like they simply prefer to own the whole apple device payment cycle and not use partners.
BNPL has been a huge bubble outside the traditional credit bubble, this is the same. It doesn't seem like a big divergence excepting that it gives them a contact point and a stick with which to prod customer into a new phone sooner.
So how much annually do you spend on your hobbies, anyways, if you're going to declare getting a new phone every two years "fucking insanely financially irresponsible" :p Glass houses and all that, right?
People spend more on their daily coffee than they would upgrading their phone every two years. Significantly more.
I mean... what kind of hobby is owning the latest phone? Especially when the latest phone is barely an upgrade over the previous one.
Do you know what’s cool about hobbies? They don’t have to be reasonable! They don’t have to be financially responsible! They’re hobbies! That’s the whole point!
Listen, whatever you do that’s your hobby I’m certain is also a giant waste of money and very financially irresponsible. And if not, learn how to have fun and stop being so boring.
Mine is about three years old now and I want a better camera.
For me, the primary value of my phone is the camera, and the telephoto on the iPhone Pro Max models has gotten significantly better in the 2.5 years since mine was released.
Were it not for the camera, I could have stopped upgrading 10 years ago.
My point is, not everyone values the same things you do. The new Siri AI only runs on 15 Pro and higher, I think. New features do arrive in newer phones.
This is exactly where I’m at. Want a higher zoom. I’m about three years old now and feeling it.
iPhone 17 Pro is binoculars and also eliminated 16 Pro battery anxiety.
Value in being part of the discussion for a whole year every year too. You realllly have to care about stuff like these factors though (or hate investing your money or have too much).
This math is what lead me to the iUp program in the first place. It's effectively a guaranteed 50% trade-in, which came out to about $200-300 in actual money that I was theoretically sacrificing in exchange for not having to worry about the cosmetic condition of the phone or weirdos on ebay.
And it came with AppleCare+ with Theft and Loss. I stopped using a case. I lived free.
I’ll never stop using a case. Too clumsy, too careless. 2-3 days without my phone would be manageable but why?
My screen is cracked, and I still prefer it over a case. Just a personal preference, I think.
Phones these days are so slippery without a case though... Is it just me? Feels like trying to hold on to a wet bar of soap sans case.
I'm a little confused on why anyone would pay this much for a phone. (Although if you consider it conspicuous consumption that happens to work as a phone, I can believe that.)
I’m certain there are things you pay for that I would look at and go “I’m a little confused on why anyone would pay this much for x. (Although if you consider it conspicuous consumption that happens to work as x, I can believe that.)”
But I wouldn’t, because I actually understand that people are different and like it that way.
Consider: your opinion is worthless when it comes to what I care about in terms of luxuries I enjoy, just as mine is worthless when it comes to what you care about in terms of luxuries you enjoy.
It’s way better when you don’t run around judging other people for liking different things than you.
That’s tame when people are leasing literal meals with klarna
Also leasing whatever Subway sells https://sezzle.com/shop/subway
money number must go up?
> So the goal of the program is the same as every other similar one - they want to turn a one-time device purchase into a perpetual monthly revenue stream, while keeping ownership of the asset at the end.
Yep, which reduces the need to make new devices notably better than old ones, since you'll always have a steady stream of customers coming off their leases.
Are you seriously arguing that Apple is doing this so they don’t have to keep making devices any better? I just want to be very clear about this.
That gets it backwards. They're not doing this because they want to make devices that are less compelling purchases, but they are aware that their coming pipeline will in general not as be compelling to potential upgraders as in the past. This is largely because the category has matured, and people don't feel the need to upgrade nearly as often as 5-10 years ago.
By getting people to be default-subscribers rather than purchasers who may decide to upgrade, they improve their odds of keeping a larger chunk of their hardware revenue stream.
Someone who won't have that $433 has no business even thinking about a 1200$ phone in the first place
you overestimate the financial health of most Americans.
most people live on credit cards as bridge finance between paychecks. when I mean most people - I mean 50% of the population.
The median US household has a net worth of $200,000. Even a 50th percentile US household is very wealthy by global standards.
Credit card statistics are heavily manipulated because it's easy to make them sound terrible. I don't know which factoid specifically you're referring to, but the studies about "X percent of Americans couldn't handle an emergency expense without putting it on a credit card" often use tricks like including anyone who would pay by credit card if they could. I remember reading some of these studies and realizing that I would have been included in the statistic because I prefer to use a credit card where I can, even though I pay it off before interest accrues.
Net worth or net income? Being 40yo with only 200k of worth between two when you’re halfway through your working life and have had 10y of appreciation of assets isn’t very much to go forward with.
>Even a 50th percentile US household is very wealthy by global standards.
Not by purchasing power. We're also in a weird position compared to our "peers" in that most of them have relatively easy access to much less wealthy neighbors via over-land transit or a cheap plane ride, whereas we have to travel quite a distance or pay for extremely expensive plane tickets. Which means that we're stuck here with what a USD buys in the US, instead of being able to hop over to someplace else where a dollar goes further. We also work more than our peers, so our per-hour earnings take a hit compared to theirs.
I could go on. The trick is trying to gaslight Americans into second-guessing the economic pain they've increasingly felt over the past few decades. The 50th percentile American household lives worse than the 50th percentile household of quite a few less-wealthy countries.
averages strike again.
Median wealth in the U.S just around $100k - see Wikipedia & other databases.
how many people own houses ? & for those people that own houses - average equity in those houses is less than 45%.
ain't no factoid - but lived reality of most people. maybe on the coasts where techies and finance bros live - but the rest of america is facing a bleak financial reality.
> averages strike again.
My comment said "median" explicitly
The number was for household wealth. I think you're looking at individual wealth, which would naturally be lower because it's spread across more people.
Source: https://www.federalreserve.gov/econres/scf/dataviz/scf/table...
The average (mean) is closer to $1 million per family, but that's not a useful number.
actually per UBS [0]: Median Wealth in the US is $68K. Almost neck in neck with median income.
[0]: https://www.ubs.com/global/en/media/display-page-ndp/en-2026...
>when I mean most people - I mean 50% of the population.
That's not really applicable because:
1. the study is for an "unexpected" expense. This you can see from 2 years away
2. The wording in the study was something along the lines of "would have to dip into savings", not that they literally don't have any money for it. The fed's survey of consumer finances shows the median household has between 7-13k (depending whether you're counting median income or median wealth) in their checking accounts
https://www.federalreserve.gov/econres/scf/dataviz/scf/chart...
Not sure what you are trying to argue.
Should people be more financially responsible? Yes
Are they today? No
In a rational world payday loans, predatory auto loans, BNPL, perpetually rolling credit card debt etc would not need to exist. Yet these sectors are rapidly growing and companies in it are thriving.
>Not sure what you are trying to argue.
I'm saying the specific claim of "most people live on credit cards as bridge finance between paychecks. when I mean most people - I mean 50% of the population" is false.
And those people never get to a point where they save anything, renting, leasing, pay as you go, credit cards, reverse mortgages are a losing game the house always wins.
There are phones that cost a lot less though. 50% of Americans being unable to afford iPhones doesn't mean they should just lease them. People need to stop associating so much personal sense of worth with their handheld computer.
- written on my S10
For many that is their only computer in that context having a smartphone definitely isn’t a bad thing. What’s bad is not saving up to buy it. Do not buy it on credit if you don’t have to, however, it must be said that if you get an iPhone, it does have better resale value (all Apple computers, and iPads) have a longer lifespan software wise, probably more than most other smartphones, which comes back to the question why are you renting or leasing? Just buy it on time with minimum interest upfront if you absolutely must buy it? Owner of an 11 Pro iPhone from 2019. With one or two years of Apple software support left?
> People need to stop associating so much personal sense of worth with their handheld computer.
This might be the funniest thing I’ve ever read on this nerd website.
Crazy you had such a pertinent message written on your S10.
Have you met…America?
wait till you see what people do with car payments
Selling my car that I fully owned in favor of a nice bicycle and an e-scooter was one of my best financial decisions in the last few years.
I don't have to deal with insurance, parking (if parking is free by you, it shouldn't be), maintenance (I work on them myself, I just pay for cheap parts), and fuel is effectively free. That's all on top of the car payment for people who haven't paid off their car.
Genuinely wish I had done so when I lost my job at the beginning of the pandemic. I've dumped so much money into a vehicle that's falling apart, which I've driven probably less than 25k miles since. If you can't justify car ownership with your income, they're a money pit.
You do understand that unless you live in a relatively warm metropolis this is literally not an option right?
The Netherlands would like to have a talk with you.
Isn't the 0% APR financing essentially just a sales expense? Even if people generally don't immediately roll into another 2-year agreement, the main reason zero-interest financing works for the sellers is simply that it makes it easier for people to spend money on expensive high-margin stuff.
Multi-year zero-interest loans are also commonplace in high-price, high-margin specialty retail: think La-Z-Boy, Sleep Number, home improvement, hot tubs, home gym equipment, etc.
They also charge heavy interest and fees to people who miss payments, but in this case that will be captured by Klarna.
Klarna does not charge interest or fees to people who miss payments.
Yes, and for most of those retailers I mentioned the financing is handled by e.g. Synchrony Bank.
its not that they wont have $433, it is that people will be unwilling to shell out $433 for two year old device, if they have an option to renew it for a shiny new model and roll forward into another BNPL loan
I checked the price for a used iPhone 15 pro (ie. 2 year old iPhone) on ebay and it's around $400-$500. Therefore the implied depreciation of the lease is pretty fair, unlike the lowball offers you typically get for trading in a phone.
I just bought a 1 year old iPhone 16 on Facebook marketplace for $400. You can find pretty good prices if you don't need the latest device.
I'm not sure why this was downvoted. Plenty of iPhone 16s on swappa for around this price.
> roll forward into another BNPL loan
It is not rolled forward. If they don't want to pay the $433, then they don't. They return the device and the new device's lease doesn't include that $433.
It's not like a used car loan that some people have that keeps growing with each transaction (and at insane interest rates).
>they want to turn a one-time device purchase into a perpetual monthly revenue stream,
Precisely what they should have done for service revenue instead of milking App Store for the past 10 years. They should also have bundled Apple Care as part of it.
It would also allow them to hike up their price for iPhone. For example I wouldn't be surprised if the upcoming iPhone Fold and next year's iPhone 20 / XX start at $1499 to $1999.
My question is how will this roll out world wide, is this going to be like Apple Credit Card, Apple Cash and other things that is US only? Who is actually paying for the interest free loan. Somewhere along the line someone has got to give.
This is all good direction that is happening in the past 12 months, MacBook Neo, Apple Upgrade. Hopefully they will also fix the software part. macOS doesn't need annual upgrade. Perhaps neither do iOS. And the last thing would be about the App Store. But I guess that will take a lot longer.
Have to milk the economic tit for all it’s worth.
> while keeping ownership of the asset at the end.
But they're not actually interest in owning 2 year old phones though right?
They're just interest in you / 2ndary market not owning any?
A refurbished iPhone 15 Pro is selling for $929 on their website right now. Trade in price for that exact model is $410. So yes they are very interested in that old phone.
I take it you’ve never purchased an Apple refurbished product? They’re in excellent condition. They do not look like 2-year used and abused trade ins. If trade-ins are going back to the refurb inventory (which I don’t know if they do) then it’s only after extensive actual refurbishment and new parts.
They’re not putting it back into a box, listing it for sale, and pocketing the difference.
The ones that are not in great condition get sent to third parties and sold for slightly less. But Apple will replace the screen or battery and sell them themselves as well. I've gotten Apple refurb products with minimal signs of wear.
They have the ability to tear the whole thing down to guts and screws. They absolutely do replace the case, glass and battery and sell as refurbished. They already do complete case swaps on their Macs.
It's still obviously making them money. How much, who's to say, likely highly variable depending on the condition of the phone. But if it didn't make them money they wouldn't do it, they're not a charity.
I'd imagine even a phone they can't fix to sell still has some value, even as scrap to them especially as the costs of every damn material that goes into any electronic device continue to soar.
And that all being said: two things can be simultaneously true at once. Leasing is a perfectly valid form of... well you can't really say ownership, acquiring goods I guess? And it also does mean Apple can now turn what may have been one-shot purchases into people who are just fine paying a monthly payment ad infinitum. And that, in turn, opens the door for keeping people on a perpetual new-phone treadmill of monthly payments that involve them never actually owning anything.
You can very easily tie this into the Samuel Vimes Boots Theory of Economics:
The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.
Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.
But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.
> It's still obviously making them money.
They’re obviously making money on the whole purchase and program because they’re a business, not a charity.
The assumption that they’re making significantly more money on this than direct sales may or may not hold. It could be that they’re targeting a similar level of end-to-end profit as direct sales but using this to expand their market by providing more purchasing options.
Some people get angry at the prospect of a company making money, but they’re not charities. Everyone should do the math and decide which purchase options work for them. What works for you may not be appropriate to force on to the rest of the population.
Since the days of Samuel Vimes, durable goods have undergone spectacular deflation and health care, housing, and education have undergone spectacular inflation.
One month of median US rent buys three 55" TVs.
The math has changed.
Durable goods also seem much less durable. I go through way more fridges, dishwashers, etc then previously.
Really? How many fridges have you gone through in 10 years? This might be the way you treat things, because for me and mine all of these are still a single digit: 1.
The internals in that phone are probably worth more today used than brand new 2 years ago.
Given how rapidly iPhones depreciate, being able to just give it back after 2 years is pretty reasonable. My 16 Pro Max is worth maybe $500 on the resale market.
It doesn't get "rolled in," since you don't have to transfer any liability to the next lease.
> A lot of people aren’t going to have that $433 at the end of the lease to purchase the device outright
If someone can’t plan ahead 2 years for a $433 expense, they definitely should not have a top of the line iPhone. When my income was low I had an iPhone SE that cost $329.
Most people don’t take a personal finance class and they also don’t plan ahead short term thinking is the norm and that percentage is over 50% of the population.
If everyone was as rational as you, Americans wouldn't be living in debt that most cannot afford. Most Indians have a healthy fear of debt, and that is why the iPhone doesn't have a larger share of the mobile phone market here as it really is unaffordable to most Indians (as it is for many in America). Americans however have accepted debt as a normal part of their lifestyle. When a rich man says poor people shouldn't be ordering food through Door Dash, it sounds very cynical but there is a basis of truth in it that some poor people really do not know how to manage their finances.
This is not why Americans are in debt. If you really think this you understand so little.
That rich man was born into wealth, so he has no concept of the lives of poor people.
Well there’s a reason Americans have $1.25 trillion in credit card debt.
Now let's count their mortgage debt.
I would have thought this was about Tax. I'm sure its different in every country, but I believe a lease is very different to purchasing hardware.
Let's suppose that Apple somehow doesn't release any new iPhones during this leasing window, what happens then? Does Apple ship you back a new phone that's essentially the same model? I know this is unlikely, but I am curious.
The other thing to consider, that while Apple might sell you the phone for $400 or whatever, they might re-sell it as refurbished for $700.