"Information inequality" is known as "risk". Risk is inherent in any transaction. That factors into the price: one is willing to pay less the more risk there is, and will pay more for less risk.
"Information inequality" is known as "risk". Risk is inherent in any transaction. That factors into the price: one is willing to pay less the more risk there is, and will pay more for less risk.
Much too simple.
Most "risks" have an upside and a downside. In this case, for example, the solar PV system may be working better or worse than the (potential) buyer initially comes to understand.
We have huge industries based on selling "risk, but with a huge potential upside" to people willing to pay for access to the potential upside. Many of those customers are not interested in low risk in that context.
So "more risk, pay less" is not a hard and fast rule, but depends on what is being purchased, the circumstances of the buyer, and more.
The Black-Sholes equation is an attempt to calculate risk. Of course, risk is difficult to pin down to a number, and different people will assess risk differently.
But that's irrelevant to my point, which was that risk is factored into the price.