> But no ads isn't an option.

Why? Plenty of websites operate just fine with no or near-zero ads. Just look at the one you are currently on!

And what's with confusing "relevant ads" with "privacy-invading targeted ads"? There's still plenty of ads in print media, on television, and on billboards: none of them are invading my privacy, yet they still manage to be relevant by choosing a medium with a certain target demographic. Websites used to do the same, there's no technical reason we can't return to this.