> But in many cases, you could just click "reject" and the banner would also disappear...
Oftentimes the reject flow is substantially more annoying than the accept flow. I click reject myself when it's an option, but I can absolutely understand how people might get conditioned to click accept when clicking reject might result in more popups.
A lot of UK sites (Reach local news stuff) now explicitly say take cookies or pay, which tbh I always thought was illegal.
It's wild to me that anyone thinks that would be a reasonable law (whether or not it is law, I have no clue, I don't live in UK or EU).
If you made a website and you said "To view the private content on my website, you have to either pay me, or sign a name, any name you wish, in my guestbook" what business is it of the government to say "No, this random person refuses to pay or sign the book, but Thom, you have to let them see all your articles anyway."
Note that I used "sign any name" as the metaphor, not "show ID," since it is trivial to not allow any important information exchange if you simply delete the cookies yourself, which is easy to configure a browser to do. The end-user has the choice, if it's so important to them, to configure their browser. Even Chrome can be configured for which sites to allow cookies, which to disallow, and which to clear when the browser closes (the smart choice, since accepting them and throwing them away soon after is the undetectable option that accomplishes your main aim).
Allowing bad actors to act badly against all but the most sophisticated users is exactly where lawmakers should be stepping in. Sorry you find that controversial.
It is illegal, but compliance is not enforced to the degree that it should. Companies get away with a lot of GDPR infractions, unfortunately.
The UK is somewhat famously no longer part of the EU (you may have heard of a thing called "Brexit" a few years back).
However the UK does have its own GDPR regulation (see: <https://www.gov.uk/data-protection>), though my understanding is that it may be less strict in requiring equivalence between "accept" and "reject" actions. (I may be wrong on this.)
UK sites accessed from the EU would have to be under EU GDPR compliance.