First of all, I must salute you on the joke; well put haha!
---
It is a (contrived) example of usage where a command is required and `:` can fill in the blanks. There are certainly scenarios where negating an expression becomes harder than doing the "dumb" way, and I for one has written code where `:` can be used as a placeholder meaning "fill this in later" or equivalent.
With that said, 100% agree with you that in actual "production" code - there is always a cleaner way.