That sounds like systematic conditioning. Before there was actually a system, say back in cave people days, how did they operate without the system? During medieval days when monarchies were the rage, how did the royalty - and nobles to an extent - operate when they had serfs doing everything for them? Coming to more modern history, what about slave masters/mistresses?

Throughout history there has always been at least one group in societies (if not the whole) who didn't have to do anything they didn't want, and said groups have survived through the centuries. Now we're just at the point where it's very feasible for all in any given society to once again not have to be forced into anything and still thrive. What's needed is for that incompatible system that conditions forced labour to be thrown out.