I think these versions are largely about marketing and what image they want to project. Bumping the major version indicates/suggests that it's a bigger change in user value. I don't think the technical details matter here for deciding the versioning.

I think that's part of it too - and I seem to recall someone from one of the labs saying as much about some past model ("it felt more like an 0.5 version increase"). OTOH it would seem odd to me if the "version 5" models weren't related and Opus 5 was Opus 4.8 with some additional post-training rather than coming from the same base model as Fable 5.