Details for why ~40x: The Earth is 3.67 times larger in diameter in the lunar sky than the Moon appears in ours. Earth covers 13.5 times more visual sky area and is also about 3 times more reflective per unit area
Details for why ~40x: The Earth is 3.67 times larger in diameter in the lunar sky than the Moon appears in ours. Earth covers 13.5 times more visual sky area and is also about 3 times more reflective per unit area
As I mentioned in a sibling comment, the brightness of the Earth does not outweigh the lost sunlight during lunar eclipses. The near side of the Earth is darker.