I don't see how this can be any worse than normal ads. Much like how Truman finds his wife Meryl odd with her strange injections of products, the ads will become obnoxious and opaque as well. Another example is how YouTubers often embed their ads into the videos themselves, which routinely gets skipped by users as second nature (check the "most played section" on timeline to see bumps where ads end).

If I ask for deep research on which running shoes to get, it's the comparison of products I'm after. Why is A better than B, etc? I don't see how adds could come into that scope either, unless ChatGPT somehow is lying (which would make me swap to a better non-hallucinating model).

If I ask "who is the most influential Swedish poet" and ChatGPT starts blabbering about some book-company who sells books from that author: okay, maybe I do want to buy it.

So: what's the problem?