Apropos, from Steven Spielberg's Ready Player One (2018) ...

  The shareholders won't be happy.

Sorrento:

  It's not our job to make them happy. 
  It's our job to make them money, 
  but once we launch this little baby, they're gonna flip!

  We call this Pure O2. 
  This is the first of our planned upgrades. 
  Once we can roll back some of Halliday's ad restrictions, 
  we estimate we can sell up to 
  80% of an individual's visual field 
  before inducing seizures.