at the level of Google? Like you are underestimating how massive google is when it comes to ads. It is not that easy to just be at the level of google in advertising even if you are oai
at the level of Google? Like you are underestimating how massive google is when it comes to ads. It is not that easy to just be at the level of google in advertising even if you are oai
This should be upvoted more. Saying it is not easy is an understatement. The chasm is so large that if you were to represent it on a globe it would rival oceans. I've been brought into places that were bought for half a billion+ to try and claw back half of a tenth of a percent of traffic. A redesign is pushed through that minimizes content, inflates metrics, and triples the ads. Users leave, everyone is fired, it's written off and the cycle repeats.
OAI is going to try and ape facebook's opening plays. Burn at any expense to optimize for time spent, give you what you want, establish usage habits, dial it back to foster a dependency. Leverage their position as an arbiter of truth, claim they are going to act like x and do y. Fuck people up, roll out shiny new safeguards, silently peel them back. Dig a regulatory moat that makes anything resembling competition prohibitively expensive.
The only time I have gone to best buy in the past 10 years was because they have a garbage can full of sand ready to accept any spicy pillows (batteries that have become genuinely dangerous).
People are getting pissed and takes years of people not caring to create a regulatory moat like that. The current admin is not a moat maker. You can pay to play then your dropped 20 minutes later.
but google sucks, its a terrible product thanks to its ads. Internet is terrible without adblockers.
Now chatgpt can add some subtle ads in their apps and they have enough users for companies to spend money on it.
You are speaking from the point of view of an engineer I am guessing or a consumer. If you work in marketing or advertising, you will see things differently and why google and meta to a certain extent are giants. Yes, Chatgpt can subtlely influence people but what matters more is how much roi you get on your spend if you are a marketing agency. You might run experiments and figure out how OAI ads will work but there is no way you will put up significant spend on GEO. In fact, most likely OAI will go some other mechanism than subtle nudge or influence because that will be godly more expensive and also extremely unethical. You are more like to see some sponsored links on each prompt or some crap like that where its easy to measure roi. But even then chatgpt footprint is tiny compared to Google to the point where it is a bit ridiculous to say they can just be like google with ads soon