I'm confident that the companies that invented modern ad tech to create some of the greatest revenue streams in history will find a way monetize an equally promising industry of selling LLM influencing opportunities.
It will take some time to figure out the most effective methods and there will be some slow boiling of the frog so the users/products don't get too annoyed about it, but this is where things are inevitably heading.
Chat data is the closest we ever got to purchase intent than demographics or keywords, attribution given a market position is already solved
I'm confident that the companies that invented modern ad tech to create some of the greatest revenue streams in history will find a way monetize an equally promising industry of selling LLM influencing opportunities.
It will take some time to figure out the most effective methods and there will be some slow boiling of the frog so the users/products don't get too annoyed about it, but this is where things are inevitably heading.
If exploitation is the game, ad-tech companies will find a way!