It's both.
I agree to rednb that at this point it feels like rather obvious brand building, but also, I agree with you that some value is in it.
It does not feel all that authentic though, and it's good to react allergically to lack of authenticity. Bad for a lot of business models, but good for humanity.
Sorry mate, but you sound jealous in all these replies that the Pelican domain isn't your gig. The below is as labored as nitpicks ever get:
> It does not feel all that authentic though, and it's good to react allergically to lack of authenticity. Bad for a lot of business models, but good for humanity.
I hope SimonW keeps them coming.
My ancestors are smiling at me, Imperials. Can you say the same?