Counterexamples are clarifying. For everyone condition in a proof, it's really handy to have a maximally simple, memorable counterexample that makes it fail because it violates that condition. Mathematicians tend to walk around with a bestiary of counterexamples in their heads. It also makes it really easy to recover a theorem because you try to sketch out the statement, and the spiky, memorable counterexamples jump out of your memory and you add conditions to constrain the domain away from them.