First of all congrats on the launch.
I worked at an edtech startup with adaptive learning platforms in previous decades. One thing that is always difficult to surmount was that at the under K12 level were:
1. B2b it was hard to land large contracts(like getting an entire public school district to jump from large publishers like HMH or Wiley) because it turned out that the teachers themselves did not care about adaptivity when they had a thousand other things to worry about. But teachers are not the ones that make the deals. It's the school district board and The reps at large publishing just said we are also adaptive and no one would care about how you differentiated. Teachers and students really aren't the lot you have to convince in a b2b deal do you :)?
2. If you want the b2c route then the customer acquisition cost was way too high because again like to get teachers and students to actually adopt this to help them was really a hard sell, especially when the public school system has teachers that are so overburdened with other stuff.
I see that you mentioned charter schools for your pilot, which are not exactly public schools but I dunno of they come with the same set of challenges, but I wonder are these above two challenges are Also something you have had to face while scaling your product?
OP this is it
Almost all the founders who have tried to go into education have come out with similar thoughts.
Schools are basically legacy companies with low nps products. It might do you better to vertically integrate as hard as that is
I agree that how we approach the market will be the difference between being successful and failing. At this stage, we’re focused on finding early adopters who have the autonomy to try a different curriculum and already believe mastery learning and AI tutoring are where education is headed. Based on that point, we are validating several B2B & B2C hypotheses over the next few months to truly understand where we should position ourselves in the industry.
As you stated, our primary focus is charter schools, but we’re also working with microschools, homeschool co-ops, and families directly. To make this as accessible as possible for families, we are an approved vendor in over 15 states, which allows homeschool families to use their ESA funds for Bloomy.
Our goal is to work with people who are excited to build this future with us and prove the model from there!