For me it's when companies talk about themselves as brands.
What else would you call smaller companies and products within a company?
If your company has several brands, call them brands. But it's usually not like that.
Whatever they are! Using the literal word "brand" in public messaging is leaking the marketing team's lingo to customers.
Oh I see, you'd think they'd know better then to use jargon publicly...
What else would you call smaller companies and products within a company?
If your company has several brands, call them brands. But it's usually not like that.
Whatever they are! Using the literal word "brand" in public messaging is leaking the marketing team's lingo to customers.
Oh I see, you'd think they'd know better then to use jargon publicly...