Similar story here. DS models are absurdly good value for mid-end tasks. I've found DSv4 Flash to be ~10% the cost of GPT-5.4-mini/Claude Haiku at similar performance.
We used to pay OpenAI >1m$/month for fraud classification, NER, etc. Sadly the US companies no longer care about non-coding-agent uses.
I imagine uptake will continue to increase as the corporate infra improves. Right now it's still bad - for example, AWS Bedrock is awful, models are months late and implemented with basic errors. Google Vertex is even worse. Finding a decent provider is the hardest part.
Yeah we don't use it for coding either. Basically text analysis within specific constraints. It works beyond my expectations.