I'm not a fan of Sundar Pichai, particularly given how much he's paid, but the one thing I'll give him credit for is starting the Chrome project at Google. I'm not sure people appreciate just how impactful this was. And it has nothing to do with browsers, really.

Google has a huge team that works on what's called Search Quality. Matt Cutts was the notional figurehead of this for the longest time. Google's goal was to have the first link on a search result be the one you want. In the early days of Google, the way they measured search equality was with a process called "side by sides" where a sampling of search results were compared by actual humans to see which was "better".

Chrome changed all that. It automated the feedback loop. Make a good browser (and, at the time, Chrome had one-process-per-tab when Firefox was freezing with one-thread-per-tab. Make it fast so enough people use it. And you get to measure how good your search results are. Nobody had access to this level of what we'd now call training data.

Part of the value proposition of cloud LLMs is that the AI companies have a comparable feedback loop. They get to see prompts and responses and train accordingly. It's why the ToS gives the companies ownership of this data and the right to use it. That falls apart if people don't have to use a remote LLM. And there's two reasons why that's under threat:

1. Chinese labs have managed to train LLMs at least in part by acting as an intermediary between Chinese users and the likes of OpenAI and Anthropic. There's a whole shadow economy in reselling tokens throough aggregated subscriptions that Anthropic (in particular0 constantly plays whack-a-mole to shut down but it's a losing battle. I think it's this data that is a key factor in the improvement o fChinese models; and

2. Within 2-3 years we will be seeing a rapid rise in local LLM usage by what are now large users of these platforms as the hardware becomes increasingly accessible. That's going to close off this feedback loop.

On top of all this, the Chinese government has decided that no company should be allowed to "win" AI, particularly a foreign company. It's an issue of national security. This was obvious from at least the very first DeepSeek release. I firmly believe the models are going to get commoditized and that's going to be a huge problem for OpenAI, Anthropic and SpaceX.