Seems to be run by a married couple of (maybe) burnt out account managers. That, in combination with some AI help, explains the empty "LinkedIn slop" writing style I think.

It's not often I comment on blog posts, but this is honestly one of the most meaningless blogs I've ever read (not counting those fully AI-generated SEO ones). I don't get why it ended up so high on Hacker News; it has an interesting title I guess, but pretty much no substance.