in what context, and at what ROI?

Because... I have use-cases where this is true, and use-cases where this falls flat on its face.

I don't actually think it's obvious (at all, really) without defining what "superior" means.

In the same way that I don't think it's obvious that a plane is superior to a car, or a boat, or a bike.

They each do things the others don't, and excel in different spaces.