Small nit.

> they did buy Jony Ive and are presumably giving him everything he wants to build a platform for them

If they hired Jony Ive to build a "platform" they will be very disappointed. He has no experience in doing that. They hired him to design a device, probably comment on the UI (if there is any, though I don't think he is qualified to direct either UI personally).

Aside from that, yeah, they royally screwed up here. Either by hiring unsavory people who think this acceptable behavior and/or by not managing/supervising them.

I've said it before on this topic: this goes _way_ past non-competes and the like. If you learn a novel method for doing something you are free (in my book) to recreate it at another company. You are not free to steal code/designs/etc verbatim and you are absolutely not ok to encourage people you are poaching (poaching is fine itself) to steal secrets/ideas on their way out. Also the whole "lying to a manufacturer to say Apple gave OpenAI permission to use the same proprietary technique" is really gross.

> Either by hiring unsavory people who think this acceptable behavior and/or by not managing/supervising them.

Is there any reason to think this is roque employees doing something? We know Altman is ethically challenged. It is equally or even more likely that management welcommed employees to doing this.