The hooks are more important than the quality. The whole short video stuff is designed to be filled by AI slop.

Even the long video format (I.e movies) are in big trouble due AI because the cheap/junk stuff they produce (I.e Netflix style ) will be easily produced with AI.

Not to mention that people will have the option to no longer subject themselves to the lecturing of various political crap that is being delivered through the big media producers(I.e Netflix)