Most of the time customers buy the thing with the shiniest marketing, and shininess of marketing depends upon features in relation to the competition.
Most of the time customers buy the thing with the shiniest marketing, and shininess of marketing depends upon features in relation to the competition.
The Xbox 360 was called that instead of the Xbox 2, because it was gonna sit on shelves next to the Playstation 3 and MSFT didn't want consumers to look at "2" next to "3".
Apocryphally but not in reality, the third pound burger failed to compete with the quarter pounder because three is less than four.