If I had to guess, it's because the phone market is largely dominated by Apple and Samsung, and so it'd be/has been very hard for OnePlus to actually sell their phones there.

Where I'm from OnePlus has actually sold pretty well, competing with price. But then again Finland is one of the most broke countries in EU, so lots of people are price-conscious. Hopefully Oppo will bring some replacement models with equally good price-performance ratio.

I paid 130 euros brand new for my Nord CE 5 with 8GB/128GB configuration. Couldn't be happier with the purchase. All I care is about price/performance ratio and the years of updates promised.

Finland is not one of the most broke countries in the EU...

We have the highest unemployment rate in EU, and fast growing public debt (7th highest right now). Trust me, ordinary people here are quite broke after we consider the living expenses.

It's expected that in 4 years our debt to GDP ratio will reach that of Spain right now. And Spain's ratio is decreasing. We'll be right there with Greece, Italy and France soon enough, and I doubt unemployment will get any better.

There are minor Android players who seem to be standing their ground, so something has to be different here. Nothing, Xiaomi/Redmi, Motorola

> minor Android players ... Xiaomi

Xiaomi appears to be the 3rd largest smartphone manufacturer in the world (behind Samsung and Apple). Not sure I'd call them a "minor player"