This is partially an on-ramp for young people. No experience? Not sure where to start? Buy this gadget! Hook it up to your machine then take lessons on how to use it. All in the OpenAI ecosystem, of course.

Best outcome for OpenAI is that this becomes a status symbol / cool shiny thing that "leet" devs have.

For someone with a lot of experience already, this looks semi-retarded. For a newbie / newcomer it looks like someone finally thought of them.